Marni: The Quirky Italian That Turned Fur into Fun

In 1994, Swiss-Italian designer Consuelo Castiglioni spun her family's fur biz (Ciwi Furs) into Marni, a Milanese marvel of mismatched prints and playful proportions. What started as a side gig went solo in '99, pioneering e-commerce for luxury in the mid-2000s—because why wait in line when you can click in style? Consuelo's vision: Bold colors, experimental fabrics, and zero logos, celebrating the eccentric soul. Enter Francesco Risso in 2016, dialing up the whimsy with cave-designed collections and celeb raves. Now OTB-owned, Marni whispers: "Darling, normal is for amateurs—embrace the marvelous mishmash!