Prada, born in 1913 as a humble Milanese leather shop by Mario Prada, flipped the fashion script when Miuccia, his granddaughter, grabbed the reins in 1978.

Ditching fusty trunks, she spun nylon into gold with sleek, ironic bags that screamed "luxe but make it brainy." Her minimalist-chic designs—think cerebral cuts and subversive glamour—catapulted Prada into a global powerhouse, dressing thinkers, not just models. From ugly-chic loafers to that iconic triangle logo, Prada’s wit winks at convention. With Miuccia’s genius and Raf Simons’ co-creative spark since 2020, it’s high fashion with a knowing smirk—because who needs loud when you’ve got this much clout?